Estate Of Dreams: How AR/VR is reshaping Real Estate?


Innovations in AR/VR technology are generally associated with industries like gaming, entertainment, media, etc. They have disrupted every essence of core business functions in these industries. But, this immersive technology also has tangible applications in the real world, outside the realm of video games & social media. The real estate industry is a prime example.

The dynamic & vibrant market of real estate is estimated to skyrocket to a value of USD 1 trillion by 2030. The driving factors are the vast landscape, growing population, integration of smart technologies, and plenty of investment options. How can a sector as large as real estate be left untouched by the fascinating world of AR and VR technologies? These are no longer just a buzzword; a new era has emerged where buyers don’t need to just envision their dream homes. These technologies are revolutionizing the way properties are showcased, experienced & purchased.

Welcome to the “Estate Of Dreams,” which unfolds the limitless possibilities of AR/VR in your tomorrow’s home, today.

Dimensions of AR/VR in Real Estate

  1. Architectural Visualization: The biggest challenge for a builder or an agent is to market a property that isn’t constructed yet. It’s difficult to picture a home that isn’t built. With the help of 3D modeling, rendering & AR/VR technologies, you can create three-dimensional models of the structures for the buyer, offering a clear look at the final product. They can see the property layouts, size, and structure in a realistic manner. This has reduced the burden of constructing costly showrooms and full-scale models. Buyers can be provided a virtual life-like tour of the upcoming property, allowing them to make informed decisions. A builder can also explore the faults in the building, if any, and can rectify them before putting the foundation.
  2. Virtual Tours: Customer experience is the key to a successful sale. Taking a complete feel of the property before purchasing might be time-consuming & expensive. With the help of VR headsets, a buyer can experience & explore immersive 3D walkthroughs of the properties, as if they were physically present. They can navigate through the virtual environment at their own pace. Apart from the virtual interactive house visit, the buyer can also experience a 360-degree view of the neighborhood.
  3. Interior Designing: With AR/VR technology, one can create, conceptualize, and customize the interior of the property before implementing an idea. It allows a buyer to visualize and plan the home decor & the interior structure of the house. A seller can add a cozy, welcoming touch to an unfurnished house. Buyers can also interact and experiment with various virtual designs and see how they align with their vision before making a final choice. The interior design of the house can also be customized and informed to the builder beforehand.
  4. Virtual Commerce: Life-like shopping experiences can be created where a customer can interact and explore the products before placing the order. A person can design the property, and try various styles, according to their taste. The whole process is swift & effortless, providing a realistic understanding of the design choices and how different options will look.

Benefits of AR/VR in the Real Estate

  1. Cost Saving: Virtual tours & simulations reduce the need for physical products & physical visits for sellers & buyers.
  2. Saves Time: Buyers, sellers, and agents save time by narrowing down choices through virtual tours before arranging physical visits.
  3. Global Reach: Sellers can showcase properties to a global audience, expanding their market reach beyond local boundaries.
  4. Informed Decision Making: AR/VR provides comprehensive property information, neighborhood insights, and virtual renovations, enabling buyers to make more informed and confident decisions.

L&D use cases in the Real Estate

  1. Training for Construction Workers: AR/VR can provide realistic training environments for construction workers. They can practice tasks, safety protocols, and equipment operation in a virtual setting, reducing the risk of accidents and improving their skills.
  2. Remote Assistance: Construction workers on-site can use AR/VR headsets to receive real-time guidance and support from experts located elsewhere. This can enhance efficiency and accuracy in complex construction tasks.
  3. Safety Simulations: AR/VR can simulate hazardous scenarios, allowing workers to experience and learn how to respond to emergencies safely. This can be particularly valuable for training in high-risk construction environments.
  4. Blueprint Visualization: Workers can use AR to overlay digital blueprints onto physical construction sites, aiding in the accurate positioning of materials and structures. This ensures that the construction process aligns perfectly with the original design.

AR/VR has stepped beyond the boundaries of imagination. Once a distant vision, is now a tangible reality where potential buyers can tour properties from across the globe, step into finished spaces before a single brick is laid, and customize their living environments with a few taps or gestures. As we journey through this new era, the integration of AR/VR technology can be used as a communication tool with the buyer and can assist in the construction of the property. It can also be used to provide training to the workers. Undoubtedly, AR/VR in real estate has the potential to transform the traditional way of purchasing a property to build an asset.

It’s time to experience the sense of “HOME” before purchasing in an unprecedented way.

Let's Get Started.

Ready to embark on your immersive journey? Start for free today!

Talk to Ustext