The term immersive technology is an umbrella term that encompasses VR, AR, and other technologies that create a sense of presence in a virtual or augmented environment.
Lost
Travelers now expect to explore destinations virtually before booking. Without interactive 3D experiences, potential tourists may choose competitors who offer these previews
Diminished
Offering only static images or basic descriptions makes it harder for destinations to stand out in a crowded market, reducing overall appeal
Limited
Relying on physical brochures or standard websites restricts your ability to engage a global audience who could otherwise explore your offerings through immersive virtual tours